A Brand Spiritual Awakening

Brand is who you are. Marketing is how you tell people about it. This sounds lovely, doesn’t it? It’s a statement that is so clear, so obvious. Like the clouds have parted and angels began to sing. But something happens in the real world that makes this statement much harder to execute against. When you ...

When Social Media Was Punk Rock

“Death or glory becomes just another story.” –The Clash It may be hard to believe, but once a long time ago I was punk rock. I loved the greats—the Clash, the Sex Pistols—but I also appreciated some newer bands like Green Day, the Bouncing Souls, and Rancid. One of my favorite albums was The Good, The ...

Lead Generation Emails: A Cautionary Tale

Since starting Tidal, I’ve been getting a lot of emails and messages on LinkedIn for various B2B services. Social media have made it easier for organizations to find relevant targets and develop relationships with potential business leads. When used well, these technologies can be very helpful. But when used poorly, this could just make your organization look ...

Brands Give Back This Holiday Season

Tis the season of holiday shopping. Across America, customers are storming malls in force, hoping to check items off on their holiday shopping lists at the best prices available. But many shoppers are looking for something else in the gifts they are giving this year. According to a recent study by Cone Communications, 94% of ...