Tiger Ad: Creepy or Courageous?

Yesterday, Nike released the new Tiger Woods ad, the first since word of his er… indiscretions came to light. The video quickly made its rounds on Twitter, which is how I first came across it. The ad uses a voice over of Tiger’s late father, posing some pretty direct questions: “Tiger, I am more prone ...

What Do Tiger and Toyota Have in Common?

There is no doubt about it—right now, it sucks to be Tiger Woods. Once golf’s golden boy, Tiger quickly lost standing after news of his multiple affairs came to light. His recent public apology hasn’t helped matters either. Critics say it felt staged and disingenuous. Whatever your opinions of Tiger’s actions or his apology, I ...