If You Love Your Marketing Department, Set It Free

I’ve been thinking. Thinking is often exciting, dangerous work. Specifically, I’ve been thinking about the role of marketing in publishing. Up until now, I think most publishers have taken an unenlightened view toward marketing. At the moment, marketers are merry little munchkins who create posters and postcards, support sales teams, and make catalogs. We spend ...

Who is Your Timberland?

I read this article in PW about powerHouse partnering with Timberland (and other non-traditional venues) to generate awareness about their books.  The idea is that “powerHouse and Timberland share a unique viewpoint on modern style and design.”  Therefore they also share customers.  This thinking has lead to an in store display of photos featured in some ...