To Believe the Hype or Not to Believe the Hype

18. September 2009 My Marketing Mojo 0
In 1999, a study found that music had a great affect on wine shoppers purchase decisions.  When the store played French music, sales of French wines increased.  When the store played German music, sales of German wine increased.  What can we learn?  That we as customers are very susceptible to our surroundings.  And that we ...

Think Like MTV

First of all… I do actually intend to blog more regularly than this, but two rather traumatic things have happened recently: 1) Thanks to a little company re-org, I’m currently the only designated marketer in my unit, and 2) my home computer is dying a slow painful death.  Working late means I get home late ...