Is Your Mobile Marketing Strategy Cute, Cool, or Critical?

In September, I attended FutureM, a Boston-based conference that explores the intersection between marketing and technology. It was a fantastic event, brimming with energy and enthusiasm about what’s next for cutting-edge marketers. Though sessions ranged from social media to content marketing to analytics, the word on everyone’s lips was “mobile.” As customers are embracing increasingly hectic ...

A Technology Reality Check

This week, I’ve been attending FutureM in Boston. This fantastic conference brings together the best of technology and marketing, from social to mobile to metrics. I’ve seen some truly inspiring things in the past few days, but one comment in particular blew my mind. At a session on the future of mobile marketing, a presenter ...

App Review: The Democratic Party

Last week, I was getting a much-needed pedicure. For those of you who have never had a pedicure, it goes a little something like this: You sit in this large chair, and someone massages and pumices your feet. They put shiny nail polish on your toenails. After some time drying, you are free to go. ...

W.W.ECS.D. with Social Media?

My last post was about voting, specifically supporting women’s voting rights around the world.  As I was writing it, I was struck by how long it took women in the US to get this right—over 70 years. Think about that.  Many people started the movement never lived to see it a reality. What would have ...