Still Not Buying it, Carl

Carl’s Jr. has a reputation. Depending on what side of the evolutionary divide you sit on, it’s not a terribly good one. For 15 years, the fast-food restaurant has built its advertising around hot girls eating burgers in as few clothes as the FCC would allow. (When we say hot, let’s be clear—we’re mostly talking ...

Is this thing on?

It has been over two years since my last blog post.  And I don’t apologize. I stopped blogging about marketing, branding, and emerging technologies because I was tired. Plain and simple. I was tired of feeling like I *had* to have an opinion on everything. I was tired of slogging through news and other posts ...

A Brand Spiritual Awakening

Brand is who you are. Marketing is how you tell people about it. This sounds lovely, doesn’t it? It’s a statement that is so clear, so obvious. Like the clouds have parted and angels began to sing. But something happens in the real world that makes this statement much harder to execute against. When you ...

The Power of Connections: An MNN 2012 Recap

Last week, Jess and I attended the Massachusetts Nonprofit Networkannual conference. Though the official theme may have been “Rising Beyond the Challenge,” the buzz in every conversation and workshop was about connectivity.  Here are some of the key highlights: Connections: Ami Dar put it best in his morning keynote: “How do we collaborate without getting in each others’ way? ...

Lead Generation Emails: A Cautionary Tale

Since starting Tidal, I’ve been getting a lot of emails and messages on LinkedIn for various B2B services. Social media have made it easier for organizations to find relevant targets and develop relationships with potential business leads. When used well, these technologies can be very helpful. But when used poorly, this could just make your organization look ...