A Tale of Two Authors

It was the best of times, it was the worst of times; it was the age of Facebook, it was the age of Twitter; it was the epoch of Chris Brogan, it was the epoch of Gary Vaynerchuk.  It was the season of their business books, and their wild and crazy promotions. (And this is ...

Trouble in Tropicana Paradise

23. February 2009 Branding, Social Media 1
Have you picked up a carton of Tropicana lately?  Maybe you didn’t even notice.  They’ve got some fancy new packaging that has confused even the most loyal Tropicana customers. Good bye to the cheeky picture of a straw punctured orange.  Hello, picture of a sleek (and sanitized) glass of OJ. But wait… Hello again, cheeky ...