IKEA Introduces Daddy Daycare

It all starts with the catalog. Every few months, IKEA sends me a catalog that inevitably has me looking around my living room for lamps, coffee tables, or throw pillows that need to be replaced. I begin to plot my next trip to my local IKEA much as a child does her first trip to ...

Marketing Lessons from Yard Sales

When was the last time you wanted to go to a yard sale? Keep in mind that most yard sales start early on Saturday mornings, and are made up of things that other people don’t want. Put it like this, and it seems near impossible that anyone has them any more. In my community, however, ...

Experience is Everything

It has been too long since my last post. Mea Culpa, but I was busy. What with the end of my first semester teaching and planning a vacation to Mexico, blogging sadly fell to the bottom of the list behind grading and brushing up on my Spanish. But I’m back, ladies and gentlemen. You know ...