Brands Give Back This Holiday Season

Tis the season of holiday shopping. Across America, customers are storming malls in force, hoping to check items off on their holiday shopping lists at the best prices available. But many shoppers are looking for something else in the gifts they are giving this year. According to a recent study by Cone Communications, 94% of ...

IKEA Introduces Daddy Daycare

It all starts with the catalog. Every few months, IKEA sends me a catalog that inevitably has me looking around my living room for lamps, coffee tables, or throw pillows that need to be replaced. I begin to plot my next trip to my local IKEA much as a child does her first trip to ...

A Technology Reality Check

This week, I’ve been attending FutureM in Boston. This fantastic conference brings together the best of technology and marketing, from social to mobile to metrics. I’ve seen some truly inspiring things in the past few days, but one comment in particular blew my mind. At a session on the future of mobile marketing, a presenter ...

Worst Error Page. Ever.

It happens to the best of websites. Due to some glitch, the page you are requesting won’t load. Some sites take the standard “sorry about that approach.” Others try to side track you with humor. (This collection of error pages is just hilarious.) But the other day I saw the strangest error page ever.   ...