Brands Give Back This Holiday Season

Tis the season of holiday shopping. Across America, customers are storming malls in force, hoping to check items off on their holiday shopping lists at the best prices available. But many shoppers are looking for something else in the gifts they are giving this year. According to a recent study by Cone Communications, 94% of ...

Fundraising 2.0

Last month, I ran my first half marathon. I will spare you all the sweaty details, only to say that it has been the highlight of my 2011 thus far. Part of that was achieving a personal goal. I can think of few things more rewarding than indentifying something you want to do, then doing every ...

W.W.ECS.D. with Social Media?

My last post was about voting, specifically supporting women’s voting rights around the world.  As I was writing it, I was struck by how long it took women in the US to get this right—over 70 years. Think about that.  Many people started the movement never lived to see it a reality. What would have ...