Still Not Buying it, Carl

Carl’s Jr. has a reputation. Depending on what side of the evolutionary divide you sit on, it’s not a terribly good one. For 15 years, the fast-food restaurant has built its advertising around hot girls eating burgers in as few clothes as the FCC would allow. (When we say hot, let’s be clear—we’re mostly talking ...

The (Burger) King’s Speech

02. September 2011 Branding 0
This post originally appeared on Beneath the Brand. After seven years, Burger King is retiring The King. You know The King: this personification of the fast-food brand is known for popping up in the most unexpected places with burgers in hand, be it on a construction site, on a football field, or even your own bed. As ...

Eminem vs. Eminem

Congratulations, Eminem. The Super Bowl made you a lot of money. In case you missed them, Eminem was in not one, but two Super Bowl ads. His sponsorship probably cost Brisk and Chrysler a few pretty pennies. But which one made the most of their considerable investment? Brisk: This ad is consistent with Brisk’s brand ...

Tiger Ad: Creepy or Courageous?

Yesterday, Nike released the new Tiger Woods ad, the first since word of his er… indiscretions came to light. The video quickly made its rounds on Twitter, which is how I first came across it. The ad uses a voice over of Tiger’s late father, posing some pretty direct questions: “Tiger, I am more prone ...