Lead Generation Emails: A Cautionary Tale

Since starting Tidal, I’ve been getting a lot of emails and messages on LinkedIn for various B2B services. Social media have made it easier for organizations to find relevant targets and develop relationships with potential business leads. When used well, these technologies can be very helpful. But when used poorly, this could just make your organization look ...

Austin2Boston: Insights from SXSW

Last night I attended Fleishman-Hillard’s Austin2Boston event. Think of it as a mini SXSW for those of us who couldn’t make it this year. There was great food, great conversation, and more importantly a few great takeaways from those who were on the ground in Austin. Here are some points that stood out: Be who you are: SXSW ...

Brands Give Back This Holiday Season

Tis the season of holiday shopping. Across America, customers are storming malls in force, hoping to check items off on their holiday shopping lists at the best prices available. But many shoppers are looking for something else in the gifts they are giving this year. According to a recent study by Cone Communications, 94% of ...

Is Your Mobile Marketing Strategy Cute, Cool, or Critical?

In September, I attended FutureM, a Boston-based conference that explores the intersection between marketing and technology. It was a fantastic event, brimming with energy and enthusiasm about what’s next for cutting-edge marketers. Though sessions ranged from social media to content marketing to analytics, the word on everyone’s lips was “mobile.” As customers are embracing increasingly hectic ...