Still Not Buying it, Carl

Carl’s Jr. has a reputation. Depending on what side of the evolutionary divide you sit on, it’s not a terribly good one. For 15 years, the fast-food restaurant has built its advertising around hot girls eating burgers in as few clothes as the FCC would allow. (When we say hot, let’s be clear—we’re mostly talking ...

A Brand Spiritual Awakening

Brand is who you are. Marketing is how you tell people about it. This sounds lovely, doesn’t it? It’s a statement that is so clear, so obvious. Like the clouds have parted and angels began to sing. But something happens in the real world that makes this statement much harder to execute against. When you ...

Brands Give Back This Holiday Season

Tis the season of holiday shopping. Across America, customers are storming malls in force, hoping to check items off on their holiday shopping lists at the best prices available. But many shoppers are looking for something else in the gifts they are giving this year. According to a recent study by Cone Communications, 94% of ...

IKEA Introduces Daddy Daycare

It all starts with the catalog. Every few months, IKEA sends me a catalog that inevitably has me looking around my living room for lamps, coffee tables, or throw pillows that need to be replaced. I begin to plot my next trip to my local IKEA much as a child does her first trip to ...