A Technology Reality Check

This week, I’ve been attending FutureM in Boston. This fantastic conference brings together the best of technology and marketing, from social to mobile to metrics. I’ve seen some truly inspiring things in the past few days, but one comment in particular blew my mind. At a session on the future of mobile marketing, a presenter ...

The (Burger) King’s Speech

02. September 2011 Branding 0
This post originally appeared on Beneath the Brand. After seven years, Burger King is retiring The King. You know The King: this personification of the fast-food brand is known for popping up in the most unexpected places with burgers in hand, be it on a construction site, on a football field, or even your own bed. As ...