W.W.ECS.D. with Social Media?

My last post was about voting, specifically supporting women’s voting rights around the world.  As I was writing it, I was struck by how long it took women in the US to get this right—over 70 years. Think about that.  Many people started the movement never lived to see it a reality. What would have ...

Chocolate Chips: A Personal Brand Strategy

Last week, I taught a class about ingredient brands. We’re all probably familiar with the concept, but for those who need a refresher course, it goes a little something like this. Brand A combines forces with Brand B to become an uber offering that makes them both more appealing to their customers. Think of it ...