What Do Tiger and Toyota Have in Common?

There is no doubt about it—right now, it sucks to be Tiger Woods. Once golf’s golden boy, Tiger quickly lost standing after news of his multiple affairs came to light. His recent public apology hasn’t helped matters either. Critics say it felt staged and disingenuous. Whatever your opinions of Tiger’s actions or his apology, I ...

Why I Would Have Never Bought a Kindle Anyway

06. February 2010 Branding, Publishing 3
In the wake of the iPad launch, Amazon has made some, er… interesting moves. Perhaps they were tired of Apple getting so much attention. That can be the only reason for the weird and childish slap fest between the retail giant and Macmillan this week. (This is the best analysis of the crazy catfight I’ve ...