To Believe the Hype or Not to Believe the Hype

18. September 2009 My Marketing Mojo 0
In 1999, a study found that music had a great affect on wine shoppers purchase decisions.  When the store played French music, sales of French wines increased.  When the store played German music, sales of German wine increased.  What can we learn?  That we as customers are very susceptible to our surroundings.  And that we ...