If You Love Your Marketing Department, Set It Free

I’ve been thinking. Thinking is often exciting, dangerous work. Specifically, I’ve been thinking about the role of marketing in publishing. Up until now, I think most publishers have taken an unenlightened view toward marketing. At the moment, marketers are merry little munchkins who create posters and postcards, support sales teams, and make catalogs. We spend ...

Howdy Partner

And here we thought that the book tour was a thing of the past. Looks like Keith Ferrazzi is partnering with the University of Phoenix to host a book tour for his latest book, Who’s Got Your Back. But wait… the University of Phoenix isn’t a bookseller.  They are in the business of education, right? ...