Amazon: More Drama than The Hills

13. April 2009 Social Media 0
If any of you have logged on to your Twitter account today, you’ll notice that one of the most popular hash tags for today is “AmazonFail.”  I would love to say that if you followed all the tweets tagged with “AmazonFail” you’d know what is actually going on over there in Seattle.  But you wouldn’t.  ...

Who is Your Timberland?

I read this article in PW about powerHouse partnering with Timberland (and other non-traditional venues) to generate awareness about their books.  The idea is that “powerHouse and Timberland share a unique viewpoint on modern style and design.”  Therefore they also share customers.  This thinking has lead to an in store display of photos featured in some ...