Trouble in Tropicana Paradise

23. February 2009 Branding, Social Media 1
Have you picked up a carton of Tropicana lately?  Maybe you didn’t even notice.  They’ve got some fancy new packaging that has confused even the most loyal Tropicana customers. Good bye to the cheeky picture of a straw punctured orange.  Hello, picture of a sleek (and sanitized) glass of OJ. But wait… Hello again, cheeky ...

Best Seller Lists: More Than Just the Numbers

02. February 2009 Branding, Publishing 0
Last week, the New York Times announced the creation of The Times Best Sellers API. This will pull up information about every weekly list going back to June 2008 (though they will eventually go back as far as the 1930s.) You’ll also get more gory details thnt you do with the regular print listing—you’ll be ...