Still Not Buying it, Carl

Carl’s Jr. has a reputation. Depending on what side of the evolutionary divide you sit on, it’s not a terribly good one. For 15 years, the fast-food restaurant has built its advertising around hot girls eating burgers in as few clothes as the FCC would allow. (When we say hot, let’s be clear—we’re mostly talking ...

Is this thing on?

It has been over two years since my last blog post.  And I don’t apologize. I stopped blogging about marketing, branding, and emerging technologies because I was tired. Plain and simple. I was tired of feeling like I *had* to have an opinion on everything. I was tired of slogging through news and other posts ...

Who Owns a Tweet?

13. March 2014 Social Media 0
This is the question swirling around @steenfox and tweets from rape survivors. To summarize, @steenfox asked her followers who had been the victim of sexual assault to tweet her what they had been wearing when they were raped. The responses  underscore the absurdity of blaming victims for what they wear. @steenfox asked permission to retweet ...

A Brand Spiritual Awakening

Brand is who you are. Marketing is how you tell people about it. This sounds lovely, doesn’t it? It’s a statement that is so clear, so obvious. Like the clouds have parted and angels began to sing. But something happens in the real world that makes this statement much harder to execute against. When you ...

Why I Run

I am an unlikely runner. I was never particularly athletic as a kid, always more interested in books than the outdoors. My family isn’t particularly sporty either. Other than a fanatical love of the Tar Heels, we spent more time watching Jeopardy or Star Trek than football or baseball games. Frankly, I started running out ...